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12月英語(yǔ)六級(jí)聽(tīng)力原文及答案
大學(xué)英語(yǔ)六級(jí)考試（又稱CET-6，全稱為“College English Test-6”）是由國(guó)家統(tǒng)一出題的，統(tǒng)一收費(fèi)，統(tǒng)一組織考試，用來(lái)評(píng)定應(yīng)試人英語(yǔ)能力的全國(guó)性的考試，每年各舉行兩次，以下是小編為大家整理的12月英語(yǔ)六級(jí)聽(tīng)力原文及答案，希望對(duì)你有所幫助！
Passage3
Advertising informs consumers about the existence and benefits of products and services, and attempts to persuade them to buy them. The best form of advertising is probably word-of-mouth advertising, which occurs when people tell their friends about the benefits of products or services that they have purchased. Yet virtually no providers of goods or services rely on this alone, but use paid advertising instead.
Indeed, many organizations also use institutional or prestige advertising, which is designed to build up their reputation rather than to sell particular products. Although large companies could easily set up their own advertising departments, write their own advertisements, and buy media space themselves, they tend to use the services of large advertising agencies. These are likely to have more resources and more knowledge about all aspects of advertising and advertising media than a single company. It is also easier for a dissatisfied company to give its account to another agency than it would be to fire its own advertising stuff.
The client company generally gives the advertising agency an agreed budget; a statement of the objectives of the advertising campaign, known as a brief; and an overall advertising strategy concerning the message to be communicated to the target customers. The agency creates advertisements and develops a media plan specifying which media will be used and in which proportions. Agencies often produce alternative ads or commercials that are pre-tested in newspapers, television stations, etc. in different parts of a country before a final choice is made prior to a national campaign.
Q22、 What is probably the best form of advertising according to the speaker?
Q23、 What does the speaker say is the purpose of many organizations using prestige adverting?
Q24、How do large companies generally handle their advertising?
Q25、 What will advertising agencies often do before a national campaign?
Passage3參考答案
Q22、A. Word-of-mouth advertising.
Q23、 D. To build up their reputation.
Q24、D. By using the services of large advertising agencies.
Q25、 C. Pre-test alternative ads or commercials in certain regions.
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