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2023年5月商務(wù)英語(yǔ)中級(jí)考前指導(dǎo)練習(xí)題及答案
在各領(lǐng)域中，我們經(jīng)常接觸到練習(xí)題，只有多做題，學(xué)習(xí)成績(jī)才能提上來(lái)。學(xué)習(xí)就是一個(gè)反復(fù)反復(fù)再反復(fù)的過(guò)程，多做題。什么類(lèi)型的習(xí)題才能有效幫助到我們呢？下面是小編幫大家整理的2023年5月商務(wù)英語(yǔ)中級(jí)考前指導(dǎo)練習(xí)題及答案，僅供參考，大家一起來(lái)看看吧。
5月商務(wù)英語(yǔ)中級(jí)考前指導(dǎo)練習(xí)題及答案 1
B 1.It would be advisable for Flacks to consult customers before developing a new product.
D 2.Producing goods for specialist markets might increase Flacks' profits.
C 3.Flacks may need to change the function of one of its facilities.
A 4.Flacks should utilise its current expertise to enter a different market.
B 5.Flacks may need to consider closing its current production facility.
C 6.Flacks should develop the connections it has established with leading retailers.
A 7.Expanding the product range would not be a problem for the workforce.
Flacks is a UK-based company that produces fashion accessories for women. How can it continue
to grow its business?
A Susan Falmer
Faced with a shrinking market, cheap imports and competitive pricing, Flacks will have to work
hard to increase its margins. They need to move into a more promising market, one where demand
is growing and where the company can exploit existing skills and contacts. They could think about
brand extension - this would not be a giant leap and the sales force would take it in its stride. Also,
they wouldn't need to re-equip their factory and could use non-UK sourcing if facilities here are in
short supply.
B Mesut Guzel
They have the fundamentals of a survival strategy in a market where outsourced manufacture and
brand differentiation hold the key to success. I think they should initially locate some of their
production in another country, where manufacturing quality tends to be better and it is easier to
meet changing customer demands. But they should also regularly monitor production in Britain
and think about outsourcing all this work abroad at some point if they need it done faster. The
company should continue to work on innovative products, and thorough market research will help
to ensure any new ideas are well received.
C Gary Wilmot
In order to beat their rivals in a highly competitive market, Flacks should ensure their products are
attractive and build on their relationships with the big stores rather than trying to go it alone and
market directly. They should also consider refocusing production by using their UK factory for
high-specification products. They could eventually build more production overseas in a cycle of
continuous development.
D Michal Kaminski
The demand for fashion accessories is relatively flat and the company should consider exploiting
niche markets to improve its margins. But even within these, Flacks must distinguish its goods
from those of its rivals in terms of quality, performance and design. Innovative sales, marketing
and PR are vital to exploit these niche products. One competitive advantage that Flacks does have
is production times. Many retail chains now have two-tier supply chains and Flacks could focus on
top-up orders. They might also investigate other sales channels such as mail order.
這篇文章是關(guān)于一個(gè)女性時(shí)尚飾品公司——Flacks的發(fā)展戰(zhàn)略問(wèn)題，四個(gè)專(zhuān)家給出了自己的建議。這套題目的答案稍微有些隱晦。
第一題，說(shuō)在開(kāi)發(fā)新產(chǎn)品前咨詢(xún)客戶(hù)的意見(jiàn)對(duì)于Flacks來(lái)講是很明智的。答案是B段
的最后一句：thorough market research will help to ensure any new ideas are well received.徹底
的市場(chǎng)調(diào)查能夠確保新的思想很好的被接受。Market research，市場(chǎng)調(diào)查，在很大程度上就
是咨詢(xún)客戶(hù)的意見(jiàn)(consult customers)，any new ideas可以對(duì)應(yīng)于developing a new product,
能夠well received，那么對(duì)于公司來(lái)講當(dāng)然就是advisable了。選B。
第二題，說(shuō)為專(zhuān)業(yè)市場(chǎng)生產(chǎn)產(chǎn)品可以增加利潤(rùn)。答案是D段的這么一句：the company
should consider exploiting niche markets to improve its margins這題關(guān)鍵是要理解一個(gè)市場(chǎng)的'
含義：niche market�？从⒂⒔忉�?zhuān)篴 small area of trade within the economy, often involving
specialized products。improve its margins也就是increase profits，選D。
第三題，說(shuō)Flacks可能需要改變它的一個(gè)設(shè)備的功能。這里答案不是太明顯，是C段
的這么一句：They should also consider refocusing production by using their UK factory for
high-specification products。他們也需要考慮通過(guò)利用英國(guó)工廠(chǎng)生產(chǎn)高規(guī)格產(chǎn)品來(lái)調(diào)整生產(chǎn)焦
點(diǎn)。也就是說(shuō)，英國(guó)工廠(chǎng)原來(lái)不是生產(chǎn)高規(guī)格產(chǎn)品的，即題目說(shuō)的改變它的一個(gè)設(shè)備的功能。
第四題，說(shuō)Flacks可以利用現(xiàn)有的技能來(lái)進(jìn)入一個(gè)新的市場(chǎng)。答案是A段的這么一句：
They need to move into a more promising market, one where demand is growing and where the
company can exploit existing skills and contacts。他們需要進(jìn)入一個(gè)更有發(fā)展前景的市場(chǎng)，一
個(gè)需求增長(zhǎng)并且公司可以利用現(xiàn)有技能和合同的市場(chǎng)。exploit existing skills也就是utilise its
current expertise。
第五題，說(shuō)Flacks可以考慮關(guān)閉現(xiàn)有的生產(chǎn)設(shè)備。這題也有些隱晦，答案是這么一句：
think about outsourcing all this work abroad。關(guān)鍵就在于outsource這個(gè)詞的意思：turn to
outside suppliers or manufacturers外購(gòu)。既然是要考慮outsource——turn to outside
manufactures，那么也就是可以考慮關(guān)閉自己的生產(chǎn)設(shè)備了。選B。
第六題，說(shuō)Flacks應(yīng)該考慮發(fā)展同領(lǐng)先的連鎖商已經(jīng)建立起來(lái)的關(guān)系。答案在C段：
build on their relationships with the big stores發(fā)展他們同大商店的關(guān)系。
第七題，說(shuō)擴(kuò)展產(chǎn)品范圍對(duì)勞動(dòng)力來(lái)講不是問(wèn)題。答案在A(yíng)段：They could think about
brand extension - this would not be a giant leap and the sales force would take it in its stride.他們
可以考慮品牌擴(kuò)張——這不是一個(gè)巨大的跳躍，在銷(xiāo)售力量的步調(diào)范圍之內(nèi)。言下之意，不是問(wèn)題。選A。
5月商務(wù)英語(yǔ)中級(jí)考前指導(dǎo)練習(xí)題及答案 2
Questions 23-30
● You will hear the chairman of a business institute making a speech about new business awards that that his institute has sponsored.
● For each question(23-30), mark one letter (A, B or C) for the correct answer.
● After you have listened once, replay the recording.
23 The aim of the ‘Business Today’ competition was to rewardA good produce design.B skilful project management.C rapid financial success.
24 How many companies were chosen to compete in the final of the competition?A fourB fourteenC forty
25 The types of products which the finalists were developingA caused considerable problems for the judges.B were all connected with the food industry.C involved a common set of development aspects.
26 According to the speaker, what are small firms good at?A fitting new products in with current productionB recording methods used in developing new productsC developing new management structures for products
27 The speaker believes big companies document innovation well because ofA the number of staff availableB the involvement of senior management.C the insistence on regular procedures.
28 The panel was impressed by Natura because they hadA invested considerable time investing a new product.B researched new ways of manufacturing their product.C investigated new overseas markets for their product..
29 The judges praised the links between development teams in smaller companies andA senior management.B suppliers.C the market.
30 The companies sometimes had problems because the suppliersA could not understand the specifications.B could not meet the deadlines.C could not rely on their subcontractors.
答案：23－30 BBCA CBAC
聽(tīng)力原文：
Man: Who are the managers of the best innovation developments in British industry? That was the question which the first Business Today Innovation Awards set out to answer. This project is all about rewarding good practice and performance. So, rather than simply recognizing excellence in the design of specific products, or analysing their financial impact on profits, the awards set out to take an objective look at exactly how companies mange the development process itself.Over three hundred and fifty organizations entered the competition and were initially reduced to about forty. Then, after further cacareful checking, a short list of just fourteen of them was arrived at. These finalists, all manufacturers, were then visited by the competition judges, a panel of four chief executives from leading companies. The panel toured the finalists facilities, received presentations on the companies and their projects, and interviewed the key development team members. The products varied enormously in their scale, function and degree of technology-from bread for a supermarket chain to a printer inside an automatic cash dispenser. Initially the organizers were concerned that this range could create difficulties in the assessment process. But this fear proved baseless, as most elements in the innovation process are shared by all manufacturers.
Interestingly, the finalists broke down into two distinct and equal groups: large firms with one thousand employees or more and small firms with two hundred and fifty employee or fewer. With both groups the judges decided to concentrate on two of the clearest indicators of a successful innovation process, which are: how well the new product is combined with the company’s existing business, and secondly, how well the innovation methods are recorded and understood. Small firms naturally tend to do well in the first category since they have fewer layers of management and thus much shorter communication lines. But they seem to put less emphasis on creating formal development methods which would be repeatable in future innovations.
Large firms, on the other hand, have difficulty integrating the new development within their existing business for reasons of scale. But they tend to succeed in achieving well-documented and repeatable development methods. This is because larger companies, with their clear emphasis on training, fixed management structure and administrative systems, require more formal, daily record-keeping from their staff.
So what were the key questions the judges had in mind when assessing the finalists? One of the most important areas concerned how thoroughly a company checks what is happening in other fields in order to incorporate new ideas into the development process. Many of the finalists impressed in the area. Natura, for example, had demonstrated genuine energy in searching for new ways of producing their range of speciality breads. They had looked at styles of home cooking in different countries, as well as the possibility of exploiting new production technologies in order to achieve equally good results but on a high-volume production line.
What then occupied much of the judges’ thoughts was the quality of the links which the development team established with senior management, suppliers, the market and manufacturing. The best examples of the first category were found in small firms, where the individual entrepreneur at the top was clearly driving the innovation forward.
Links with suppliers were also seen as an important factor, but not all supplier experiences were positive. Occasionally serious problems had to be solved where suppliers were working hard to meet specifications, but the companies that the suppliers were using to adapt their machinery were not so efficient. This led to disappointing faults or fluctuations in quality.
But in conclusion the awards demonstrate that innovation isn’t just for high-tech internet companies. You can also be successful in mature markets with determination and skill.
5月商務(wù)英語(yǔ)中級(jí)考前指導(dǎo)練習(xí)題及答案 3
WRITING
PART ONE
Mr. Lee is going to buy a large amount of electronic components from your company. He also shows an interest in your company‘s PCX phone machine, which is in the charge of Mr. Angus Beard, your colleague. Mr. Lee would like to bring 10 samples and some brochures back home to make a trial sale.
. Write a short note to Mr. Angus Beard ,one of your colleagues.
. Tell him the fact that Mr. Lee is interested in PCX phone.
. Mention the number he wants to have.
. suggest their direct contact.
. Write 30-40 words on your Answer Sheet.
PART TWO .
You are a clerk in Lucky Tourism Company. You are responsible for arranging travelling lines. One day ,you received the data as follows :
Read the following table which shows the changes in the way people spend their holidays. The table divides the tourism business into four parts ,telling the different percentages in 1980 and in 1990 ,from which you will notice the trend of current tourism business.
. Use the information in the table to write a short report (about 100-120 words) emphasizing changes of the main business for your company.
. Write on your Answer Sheet.
WHERE PEOPLE SPEND THEIR HOLIDAYS
1980 1990
Travelling abroad 12% 23%
Going to seaside 38% 32%
Camping 9% 35%
Staying at home 41% 10%
Total 100% 100%
參考答案(Sample for reference)
PART ONE
Dear Mr Beard,
Mr. Lee ,one of my old clients ,has interest in our PCX phone machine. He would like to bring 10 samples and some brochures back home to make a trial sale. You may contact him directly on Tel 3108881.
PART TWO
Nowadays, less people like to spend their holidays at home. More people go camping outside or even travel abroad. The changes are caused mainly by three factors. First ,people become more open. Instead of staying at home, they visit foreign countries to know the different races. Secondly ,in the 1990s , house wives are more free from the heavy housework with more and more household utensils. Families are very happy to spend holidays outside with mothers or wives. Thirdly, travelling abroad can also mean enjoying comfortable weather in another country. Therefore less people go to crowded seaside ,they turn to other ways.
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