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商務(wù)英語寫作小竅門有哪些
在跨國商業(yè)活動中，商務(wù)英語的使用已成為商務(wù)人士生活的一部分。隨著亞洲經(jīng)濟(jì)體不斷擴(kuò)大并越來越多地融入全球一體化經(jīng)濟(jì)，清晰的寫作思路和準(zhǔn)確的寫作能力在信息交換中起著重要的作用。
五個商務(wù)英語寫作的小竅門：
1.商業(yè)計劃書要寫得具有個性化，這樣才能對潛在客戶有利。
2.根據(jù)所涉及業(yè)務(wù)的具體情況，使用恰當(dāng)?shù)脑~匯并把握文書的正式程度。
3.應(yīng)盡量使用具有性別和文化敏感性的語言。
4.內(nèi)容應(yīng)盡量具體，但表達(dá)不宜冗長。同時應(yīng)避免使用難懂的術(shù)語。
5.注意稱謂，正確使用姓名和頭銜。
Part One :Nature
A.Gaining reader’s support and motivating them to act
B.Usually in indirect approach
C.Presenting facts and reasons convincingly
D.Different from normal business writing scales,sales writing is usually highly conversational,fast moving and aggressive
E.Using techniques that are incorrect in other forms of business writing:sentence fragments,one-sentence paragraphs,folksy language
F.Using mechanical highlighting devices(boldface,italics)
G.Of considerable length
Part Two:
Existing contacts VS Strangers
(推銷信寫給老客戶與新客戶時是不同的，那么現(xiàn)在就讓我們來看看兩者的區(qū)別吧)
A.Messages from new sources are often viewed with caution and suspicion
B.Sales letters are often discarded without being open(通常推銷信在拆封之前就會被扔掉)
C.Promotional e-mails often end up in the dustbin
D.E-mail spam is particularly resented by all e-mail users and ISPS alike.Junk e-mails may not even have a chance to enter in boxes because anti-spam software is available ,now to screen them out.(推銷信會被視為垃圾郵件)
Part Three:Structure of Sales Letter
A.To arouse attention and interest(一般是用問問題的形式吸引大家的注意)
B.To create desire(創(chuàng)造大家購買的欲望，比如向大家介紹該產(chǎn)品有什么好處以及產(chǎn)品的性能)
C.To convince/To carry conviction(使信服)
D.To motive/induce action(該段一般是用祈使句)
Part Four:Kinds of sales promotions
A.Coupons證券giving a price reduction
B.Free samples免費樣品
C.Discounts for buying a large quantity
D.Price reduction in shops
E.Packets offering”20% Extra”
Part Five:Exercises
From the functions listed below, choose one that is the most suitable for each of the following excerpts taken from different letters.
A.arouse interest B.create desire
C.carry conviction D.induce action
1.Have you ever thought how much time did you waste in downloading programmes from the Internet?
2.If you prefer,return the enclosed prepaid card and we will arrange for our representative to call you and arrange a demonstration for you.Just state the day and time which will be most convenient for you.
3.Bear in mind that we have manufactured T-shirts ever since 1900 and are quite confident that you will be more than satisfied with their quality.
4.Let us call on you to tell you more about this scheme which so many families are finding so attractive.Please send back the enclosed prepaid card and l will call you at any time convenient to you.
Answer
1.A 2.B 3.C 4.D
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